I received an email from a reader the other day regarding the cost of single malts.
“Have you noticed that the price of single malts has jumped tremendously in the past few years? I was told by a manager of a liquor store that it has to do with the growing popularity of scotch in China and Japan.
I hope sake prices go thru the roof as payback.”
Jeff makes a good point about the cost of single malts. There has been a rise in costs. And yes, there is a growing popularity in whisky, particularly Scotch, in other parts of the world, including China and Japan. However, there’s another side to this. I had the opportunity to attend a master class with Dave Broom. He talked about how many years it takes to produce this product. If you take into consideration a 12 year old single malt, it takes 12 years to make it! That means single malt producers have to predict (forecast?) 12 years in advance how much people are going to want to drink a single malt. Obviously, this is not the easiest task in the world!
With the increase in popularity of whisky in many parts of the world, there will be a shortage in production. Demand vs Supply. Increase in cost. This is the reality of the situation.
Now in terms of sake, I don’t know what to tell you! What I would suggest is trying out the various other malts out there, the blended malts in particular. There a lots of great blended whiskies out there. There are also distilleries that are not as well known that make beautiful single malts. I hope to provide some reviews of these in the future. But until then, I wish you all the best in your journey through whiskey land!